Social Networking Exposure and Academic Performance of Secondary Students in Kabankalan City, Philippines

Keywords: Academic Performance, Social Networking Exposure, Social Network Visits, Social Networking Importance, Social Networking Purpose


This study determines the relationship between the social networking exposure and the academic performance of the second-year high school students in selected schools in Kabankalan City. It aims to assess the respondents’ visited networking sites, the purpose and importance of visits, frequency of visits, the number of hours spent on each visit, their demographic profile, as to gender and school classification, and their academic performance. This study utilized the descriptive correlational design to determine and discuss the quality and characteristics of the variables on students’ demographic data, their social networking exposure, and their academic performance. There were 286 respondents who were enrolled as second-year high school from three private and three public schools in Kabankalan City and who had been internet users for at least about a year. Findings show that there is no significant difference in students’ academic performance when grouped according to the networking sites visited and the number of daily hours spent during visit. The data further revealed that neither gender nor school classification have any correlation with the social networking sites that students choose to visit. A significant correlation was noted between students’ school classification and the number of hours they spend on daily visits. Finally, this study found that students’ school classification did not have any correlation with their purposes for visit, leading to the conclusion that being enrolled in a public or private high school does not have any relationship with students’ utilization of the SNS